Finding hotel discounts is easy right? Well, it can be but largely thanks to a new law called Rate Parity, the process of doing so has changed entirely.
In the past, finding online travel discounts was a simple matter of logging on to Expedia, Orbitz or one of the many other traditional booking engines and performing a quick search. Fast and effective, these booking engines had all the best prices and a most convenient way of filtering them to find the best one. In fact, there was actually no reason to book direct with a hotel or look anywhere else as why bother when you know they have the best price guarantee?
So what has changed for finding hotel discounts?
If you perform a search on any of the traditional travel booking engines today, you will quickly see how the price of a hotel room, for example, is the same across all platforms. That is, every traditional booking engine will now display the same price and without any actual discount.
As mentioned above, the reason for this lack of value is the introduction of a new law called Rate parity which stipulates that all travel booking websites must retain the same price across all channels of distribution. As Orbitz, Hotels.com, Expedia and most other booking engines are “underneath the same umbrella corporation”, it means they can no longer advertise different rates across their many platforms and hence, no more travel or hotel discounts.
Moral of the story: Traditional booking engines are still fast and convenient but they are no longer the best value and do not offer discounts like they have done in the past.
Finding Hotel discounts is still easy
Although there is still an extremely easy way to find hotel discounts and more online. Exempt from the laws of Rate Parity and offering a very convenient booking engine of their own, travel membership clubs such as Hotels Etc are now the “Go to” for hotel discounts, vacation packages and much, much more.
Home to over 4 million members and with a five star reputation spanning 25 years, Hotels Etc is a travel membership club who negotiate huge discounts direct with suppliers with the intention of relaying this incredible value to their members. Ranging from 50 – 70%, these are significant discounts and with a user friendly booking engine, they are easily accessible with the click of a button.
In truth, you may not have heard about Hotels Etc until now but this is also easily explained. Hugely popular in the early 1990’s, Travel membership clubs were the best way to find hotel discounts prior to the arrival of the internet but this popularity declined with the emergence of a golden era for travel booking engines. Faced with increased competition from travel brands with highly valuable services, Hotels Etc retained a large customer base but unfortunately, failed to grow significantly there-after.
However, as with any market, the history of the travel industry has a habit of repeating itself and with the introduction of this new law called rate parity, Hotels Etc and other travel membership clubs are now enjoying a resurgence of sorts. That being said, we need not tell you anymore about the incredible offers available in this closed user group as you can just come on over and see for yourself.
Originally published January 29, 2017 | Updated August 2026
Hotel rate parity generally refers to contractual provisions, pricing practices or distribution arrangements affecting how certain hotel rates are advertised or distributed across specified sales channels. It is not one universal worldwide law. Publicly advertised rates and eligible private member offers can operate differently, especially when access is restricted to authenticated members or other qualified users.
Hotel distribution can include publicly advertised rates as well as eligible private member offers available through restricted channels.
What Is Hotel Rate Parity?
Hotels distribute rooms through many channels, including their own websites, online travel agencies, travel professionals, wholesalers and private membership platforms.
Hotel rate parity generally refers to contractual provisions, pricing practices or distribution arrangements concerning how certain hotel rates are advertised or distributed across specified sales channels.
Historically, these arrangements have often been described as rate-parity agreements or rate-parity clauses.
It is important not to describe rate parity as one universal worldwide law. Contracts, competition laws, regulations and court decisions can differ by jurisdiction, and the legal treatment of rate-parity provisions has changed over time.
Is Hotel Rate Parity a Law?
No, not as one universal law that applies the same way everywhere.
Rate parity commonly refers to contractual provisions and hotel distribution practices. Laws and regulations affecting those arrangements differ among countries and jurisdictions.
Some jurisdictions have restricted certain types of rate-parity clauses, while contractual arrangements between hotels and distribution partners can also vary.
For that reason, statements such as “rate parity is a worldwide law” or “private travel clubs are universally exempt from rate-parity laws” are too broad and can be misleading.
Why Do Hotel Prices Sometimes Look Similar on Different Websites?
Travelers sometimes search the same hotel, room type and travel dates across several public booking websites and see identical or very similar prices.
There can be many reasons for this, including hotel pricing strategies, inventory, distribution agreements and market conditions.
However, seeing similar publicly advertised prices does not necessarily mean every travel platform has access to exactly the same inventory, pricing or member benefits.
There is an important distinction between a hotel rate available openly to the general public and an eligible offer distributed through a private or restricted channel.
Public Hotel Rates vs. Private Member Rates
Public Hotel Rates
Public hotel rates are generally visible without requiring a traveler to belong to a particular private membership program or authenticated group.
They may be displayed on hotel websites, online travel agencies and other publicly accessible booking platforms.
Private Member Offers
Private offers may be available to eligible members of membership programs, loyalty programs, corporate programs or other qualified groups.
Access may require authentication, membership or another form of eligibility.
Private pricing does not automatically mean that every hotel will always be cheaper. The key distinction is access to another category of eligible offers that may not be distributed in the same manner as unrestricted public pricing.
Travelers should compare the complete offer, including rates, room types, taxes, fees, cancellation terms and eligible member benefits.
What Is a Closed User Group?
A Closed User Group, commonly referred to as a CUG, is a defined group of eligible users who can access certain offers within a restricted environment.
Membership, authentication or another eligibility requirement typically distinguishes the private environment from unrestricted public access.
This concept is important when understanding private travel membership programs.
Simple CUG Explanation
Public pricing: Generally viewable by anyone.
Private member offer: Available to eligible or authenticated users.
Closed User Group: A defined group whose eligibility separates the private environment from unrestricted public access.
Hotels Etc. operates as a private membership program. Eligible members access the membership environment using their credentials and can search participating travel offers based on destination, dates, supplier availability and other booking conditions.
Do Private Member Rates Always Mean Lower Prices?
No.
Private access does not mean every hotel, destination and travel date will always produce a lower price than every publicly available offer.
Hotel pricing is dynamic and can change because of:
Hotel occupancy
Destination
Travel dates
Seasonality
Special events
Demand
Room type
Available inventory
Cancellation terms
Refundability
Supplier availability
Temporary promotions
The value of private travel membership is access to eligible private offers and participating benefits that may not otherwise be available through a normal unrestricted public search.
Why Can’t Every Private Member Offer Be Displayed Publicly?
If an offer is distributed specifically to eligible users through a private environment, displaying that same offer openly to everyone could eliminate the distinction between public and restricted distribution and may conflict with applicable supplier or distribution requirements.
That is why some travel offers may require membership authentication or another qualification before the traveler can access or book them.
This type of private-rate structure is not unique to Hotels Etc. Major hotel distribution platforms also recognize private rates that are available only to eligible groups or loyalty members.
For an example of how private hotel rates can be handled within a major hotel distribution ecosystem, see Google’s official information about conditional and private hotel rates.
How Does Hotels Etc. Fit Into Private Travel Distribution?
Hotels Etc. has been serving members since 1996.
Hotels Etc. provides eligible members access to a private travel and lifestyle discount membership environment.
Rather than describing Hotels Etc. as operating through a “loophole” or claiming that the company is universally “exempt from rate-parity laws,” a more accurate explanation is that eligible offers can be distributed through a private membership environment subject to supplier terms, availability and applicable requirements.
The rates, inventory, savings and benefits available for any particular search can vary based on destination, dates, hotel, room type, supplier availability and other conditions.
Why Comparing Public and Private Travel Offers Matters
Public booking sites are useful tools, but they represent only part of the travel marketplace.
A traveler who qualifies for private, corporate, loyalty or membership offers may have access to additional booking options.
That does not mean the private option will always win on price. It means the traveler has another qualified channel to compare.
Compare the Complete Hotel Offer
When comparing hotel pricing, look beyond the headline room rate.
Compare:
The exact hotel property
Room category
Occupancy
Travel dates
Taxes and fees
Resort or destination fees
Refundability
Cancellation policy
Included amenities
Available member benefits
Final checkout price
Two offers that appear identical at first glance can have different booking terms.
Is Rate Parity the Same Everywhere in the World?
No.
The contractual and legal treatment of hotel rate-parity provisions differs among jurisdictions and continues to evolve.
Some countries or jurisdictions have restricted particular parity arrangements, while other markets may permit different forms of contractual distribution arrangements.
For this reason, broad statements about one worldwide “rate parity law” should be avoided.
The Bottom Line
Hotel rate parity is not one universal worldwide law.
It generally describes contractual provisions, pricing practices or distribution arrangements involving how certain hotel rates are advertised or distributed.
Public hotel rates and eligible private member offers can operate through different distribution channels.
A private membership does not guarantee that every hotel will always be cheaper. It can provide eligible travelers access to participating private offers that may not be available through an ordinary unrestricted public search.
Frequently Asked Questions About Hotel Rate Parity
Is hotel rate parity a law?
No, not as one universal worldwide law. Rate parity commonly refers to contractual provisions and hotel distribution practices. Laws and regulations affecting those arrangements vary by jurisdiction.
What is a private hotel rate?
A private hotel rate or offer is distributed through a restricted or qualified channel rather than being available in exactly the same way to the unrestricted public. Eligibility may require membership, authentication or another qualification.
What is a Closed User Group in travel?
A Closed User Group, or CUG, is a defined group of eligible users who can access certain offers within a restricted environment. Membership or authentication generally distinguishes the group from unrestricted public access.
Why do I have to log in to see some Hotels Etc. offers?
Certain member offers may be distributed within an authenticated private membership environment and can be subject to supplier, eligibility and distribution requirements.
Does Hotels Etc. guarantee every hotel will be cheaper?
No. Travel pricing and availability constantly change. Rates and savings vary according to hotel, destination, dates, room type, inventory, supplier availability and other factors.
Are private member rates always better than public rates?
No. Private membership provides another category of eligible offers to compare. Travelers should evaluate the complete booking, including room type, taxes, fees, cancellation terms and any participating benefits.
How long has Hotels Etc. been in business?
Hotels Etc. was founded in 1996 and has provided private membership discounts and travel benefits for decades.
About Hotels Etc.
Hotels Etc. is a private travel and lifestyle discount membership company founded in 1996. Eligible members can access participating travel and lifestyle offers through the private Hotels Etc. membership platform.
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