Rate Parity and what you don’t know about booking travel online

Finding the best hotel discounts is no longer an easy task and if the truth be known, it’s no longer possible to find any genuine discounts on a traditional booking engine. Yes, they are still popular and the most common means on which most travelers will reserve their accommodation, but make no mistake, Expedia, Orbitz and every other travel booking engine no longer offer the same value to customers as before.

Many online users are unaware this is the case and that standard booking engines are an outdated way to book travel without any genuine discount or value. But why has this happened and what is the alternative solution?

Rate parity

Great changes in the online travel industry

Although this is something you may not have heard about, a recent law called “Rate Parity” has greatly affected the market for booking engines as this new legislation stipulates every travel brand must keep the price of accommodation the same across all channels of distribution. What does this mean? It means Expedia and other large brands cannot offer an alternative cost to the price on any of their other websites. In a more specific sense, rate parity means the traditional booking engines can no longer offer hotel rooms or any other travel related service at a discounted price.

Why do online users still use these booking engines?

Good question. Booking engines are known to offer a user friendly and convenient experience but more to the point, it would seem online users are just simply in the habit of using what was once the only means of booking their travel online. Thing is, you really do need to ask yourself; why book with a travel booking engine when you can book direct with the hotel for the same price? Furthermore, why book with either of the above when you can book for less with a Travel membership club?

travel discounts

Travel Membership clubs

Once the most popular way to book discounted travel back in the early 1990’s, travel membership clubs have been finding their way back to the forefront of the travel industry in recent times. Rate parity is the reason for this, for membership clubs are the one exemption to the rules which have all but taken away the ability of a traditional booking engine to offer genuine value.

Hotels Etc – 25 years of exceptional service

Hotels Etc is the leading travel membership club in North America with a five star reputation spanning 25 years. User friendly and highly convenient, this is a booking engine but with a stark contrast; every listing represents a discount on the usual price. Ranging anywhere from 40 – 70%, these discounts are incredible value and are testament to the fact Travel Membership clubs are the one best way to find travel discounts online.

Why pay more, when you can pay less? Check out Hotels Etc now and start saving on your next overnight stay or long anticipated vacation.

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