With Spring break on the horizon, and most people searching for an easy escape to the warm weather of the South, finding cheap hotels, and the best hotel discounts is an idea worth prioritizing.
Anyone with a huge amount of disposable income may not be interested in learning about the new “Rate parity laws” which were introduced to the travel market, but for the average person on the street, knowing how this new law affects the online travel industry can save you a lot of money.
Rate parity and the increase of hotel rates online
It is not simply a case of the major booking engines increasing their rates, but rather that this new law has enforced a regulation which disallows a fluctuation of pricing across different distribution channels. Essentially the big brands, Expedia for example, are unable to offer lesser rates through their smaller, “sister companies” such as Orbitz or Booking.com.
Most often this will mean higher hotel rates when you check through the different options available because the booking engines/businesses are now required to offer a standard rate but more importantly, for you the consumer, it means the best hotel rates are to be found away from these particular websites.
Reintroduction of Travel club memberships and finding cheap hotels
For some readers, it may sound strange to “introduce” a travel membership club as during the 1970’s these were a powerful source for vacation deals and the only genuine way of finding cheap hotels or the best hotel discounts.
However, it would seem that history is now repeating itself with the Travel club membership now being back at the very top of the list in terms of “the best hotel discount providers”. Travel clubs are exempt to the new rate parity law and this has allowed them to take one step ahead of the major travel brands by offering their customers the one thing, they cannot – genuine hotel discounts.
Membership clubs, such as Hotels Etc, have a long standing history in the travel industry for finding the best hotel discounts and negotiating the best vacation packages for their members. Hotels Etc also have an impeccable trust rating and with more than 4 million members, are arguably the largest travel membership club in the market at this moment. It really is simple, by signing up to such a club, you will have access to the biggest online travel discounts and an opportunity to pay less, and receive more.
Considering you are already reading this article, chances are you wish to find the best hotel discounts, the best vacation packages or travel membership club and in Hotels Etc you already have the best way to find all the most affordable offers in the online travel industry.