Travel Discounts Are Now Impossible Without This Crucial Insider Secret
Loganville, Georgia – October 6, 2016 — As of earlier this year, the only way to obtain discounts on hotels and other travel amenities is through what is known as a “Closed Loop Programs” also known as membership clubs. History repeats itself once again and travel clubs are now back because of the change of laws.
Due to recent legislation, the playing field has been leveled between all of the big name online travel agencies (OTAs). The ability of one OTA to undercut the hotel rates of another has been crippled by a series of rulings that affect international rate parity laws. As these laws are being enforced across the travel industry, the only discounts on hotels and other travel amenities that can be legally sold are through “closed loop” membership clubs like Hotels Etc.
As of summer 2015, all rates offered by OTAs are the same from one company to another in accordance with a recently passed Economic Reform Law. There are no longer “deals” available known as “rack rates” and “bar rates” — meaning, literally, if you’ve looked at one OTA website — you’ve looked at them all. That is why OTAs are hustling to purchase other OTAs before it becomes publicly known.
Economic Paradigm Shift
The tide has turned in favor of private brokers like Hotels Etc, as alleged price fixing between powerful OTAs became apparent as more and more class action lawsuits were leveled in the United States and Europe. These powerhouse brokers can no longer set rates as they see fit according to market demand, placing the power back into the hands of hoteliers and the few private membership clubs they choose to work with such as Hotels Etc.
An Industry Leader Set on Quality and Innovation
Hotels Etc CEO Shawn Pigg is a travel industry insider with 11 years at the helm of his company. Mr.Pigg and his team work relentlessly to develop and maintain relationships with businesses in nearly every sector of the travel industry. The “closed loop” system provided by Hotels Etc. allows members to take advantage of tight alliances between the company and providers of overnight accommodations, car rentals, ski packages, group travel, and vacation deals — to the tune of up to 80% in savings.
Hotels Etc. was started in 1996 with the mission of helping families save on travel and enjoy more of what life has to offer. Mr. Pigg was appointed CEO of Hotels Etc. in 2005, and then bought out the entire company and molded it into what it is today — a top tier service provider with an A+ rating from the Better Business Bureau (BBB). Shawn explains that his objective is to deliver discounts to his members that are not available to the general public through strategic alliances he maintains with his industry partners.
Essentially, Hotels Etc. suppliers pre-purchase inventory on hotel accommodations and other amenities by negotiating wholesale net rates. They then pass those discounts on to their members who simply pay a one-time yearly fee of $99.00. In addition to hotels, participants in this closed loop system enjoy discounts of up to 80% at theme parks, restaurants, golf courses, concerts, movie theaters, fishing destinations, sporting events, and regional tourist attractions.
An Evolving Marketplace
Before the internet, travel clubs were considered cutting edge way to get the inside scoop on huge discounts. They fell out of favor as travel agencies took over then exploded with the Internet as OTAs. The constant demand for better deals, however, has frozen the leverage of OTAs and shifted favor back to the travel club business model with the added bonus of online convenience.
Power in Numbers
Hotels Etc boasts a worldwide customer base of millions of members. In order maintain an A+ BBB rating with a membership of this size the company is dedicated to providing superior customer service to match their product. CEO Shawn Pigg is known to personally handle customer concerns to assure that every last member is 100% satisfied.
Contact:
Media Relations
media@hotelsetc.com
7712 Hampton Place Bld 11C
Loganville, Georgia 30052
Originally published September 21, 2016 | Updated August 2026
One of the smartest ways to save on holiday travel is to compare more than just the first public hotel rate you find. Travelers should compare public rates, eligible private member offers, nearby travel dates, room types, taxes, fees, cancellation policies and the complete booking value before making a reservation.
Holiday travelers can make better booking decisions by comparing public pricing, eligible private member offers and the complete terms of each reservation.
How Can You Save Money on Holiday Travel?
Holiday travel periods can create high demand for hotels, flights, rental cars and other travel services.
The best approach is not to assume that one website, one booking date or one type of rate will always provide the best value.
Instead, travelers should compare several factors:
Public hotel rates
Eligible private member offers
Different travel dates
Nearby destinations or neighborhoods
Equivalent room types
Taxes and fees
Cancellation terms
Refundability
Included amenities
Final checkout price
A little flexibility and a more complete comparison can make a significant difference in the overall cost of a holiday trip.
Start Planning Holiday Travel Early
Popular holiday travel periods can create heavy demand for hotels and other travel services.
Planning early gives travelers more time to compare destinations, travel dates, room types and booking terms before inventory becomes more limited.
Early planning does not guarantee the lowest price. Hotel pricing changes based on demand, occupancy, inventory, destination, events and many other factors.
The advantage of starting early is having more options to evaluate.
Use Flexible Travel Dates When Possible
If your schedule allows it, compare several dates around your preferred holiday travel period.
Changing your arrival or departure by even a day can sometimes produce different hotel availability and pricing.
For example, instead of searching only one Friday-to-Sunday stay, compare nearby combinations such as Thursday-to-Saturday, Saturday-to-Monday or Sunday-to-Tuesday when those dates work for your plans.
The goal is not to assume one particular day will always be cheaper. It is to give yourself more options to compare.
Compare Public Hotel Rates and Private Member Offers
A public hotel rate is generally available through an unrestricted booking channel without requiring membership in a particular private program.
Public rates may be displayed on hotel websites, online travel agencies, travel comparison services and other booking platforms.
A private member offer is different. Certain hotel rates or benefits may be available to eligible users through membership programs, loyalty programs or other qualified environments.
Depending on the offer and supplier requirements, users may need to sign in, verify membership or otherwise qualify before accessing the private offer.
Public vs. Private Hotel Offers
Public hotel rate: Generally available through an unrestricted booking channel.
Private member offer: Available to eligible or authenticated members within a qualified or restricted environment.
Best strategy: Compare both when you are eligible, then evaluate the complete booking terms.
Does Hotel Rate Parity Mean Every Website Must Show the Same Price?
No.
Hotel rate parity should not be described as one universal law requiring every hotel price to be identical everywhere.
Rate parity generally refers to contractual provisions, pricing practices or distribution arrangements affecting how certain hotel rates are advertised or distributed across specified sales channels.
The contractual and legal treatment of rate-parity provisions can vary by jurisdiction.
Public rates and eligible private member offers can also operate through different distribution channels.
Older discussions about hotel pricing sometimes described travel strategies as ways to “beat the rate parity law.” That description is too broad and should be avoided.
A better way to think about travel savings is to understand that travelers may have access to different types of offers through different distribution channels.
Those can include:
Public hotel rates
Hotel loyalty programs
Private membership offers
Corporate rates
Package offers
Promotional rates
Qualified customer programs
Other supplier-authorized offers
The goal is not to “beat” a law. The goal is to understand which legitimate offers you qualify for and compare them carefully.
What Is a Closed User Group?
A Closed User Group, often abbreviated as CUG, is a defined group of eligible users who can access certain offers within a restricted environment.
Membership, authentication or another eligibility requirement generally separates the private environment from unrestricted public access.
Hotels Etc. operates as a private membership program. Eligible members can access the Hotels Etc. membership environment and search participating travel offers based on destination, travel dates, inventory, supplier availability and other booking conditions.
For a traveler-focused explanation of the difference between rate parity and private member pricing, read:
Certain travel offers are intended for members or other eligible users rather than unrestricted public distribution.
Authentication can help establish that the traveler qualifies for the private or member environment.
This type of structure is not unique to Hotels Etc.
Google Hotel Center recognizes private hotel rates that can be limited to members of particular groups, including membership and loyalty programs. Depending on the rate rules, some private offers can also be hidden until a traveler clicks through to the partner’s website.
Are Private Member Rates Always Cheaper During the Holidays?
No.
A private membership does not guarantee that every hotel will always be cheaper than every public booking option.
Holiday hotel pricing can change based on:
Destination
Travel dates
Hotel occupancy
Seasonal demand
Local events
Room type
Available inventory
Supplier availability
Promotions
Cancellation terms
Refundability
The value of private membership is having access to eligible private offers and benefits that provide another option to compare.
Compare the Final Price, Not Just the Room Rate
A headline hotel rate does not always tell you the total cost of the reservation.
Before booking, compare:
Base room rate
Applicable taxes
Resort or destination fees
Booking fees, if applicable
Parking costs
Breakfast or other included benefits
Wi-Fi or other amenities
Cancellation policy
Refundability
Final checkout price
Two offers that initially appear to have similar room prices can provide very different overall value.
Compare the complete hotel booking, including rates, taxes, fees, cancellation terms and eligible member benefits.
Look Beyond the Most Popular Holiday Destinations
Popular holiday destinations can experience increased demand during peak travel periods.
If your plans are flexible, compare nearby destinations, neighborhoods or alternative locations that still provide the type of trip you want.
For example, a traveler attending an event in a major city might compare hotels in surrounding areas in addition to properties directly in the city center.
Always factor transportation time and cost into the comparison.
Review Cancellation Policies Carefully
Holiday plans can change because of weather, family schedules, flight disruptions and other unexpected events.
A lower nonrefundable hotel rate may not always be the best choice if your travel plans are uncertain.
Compare the savings against the flexibility provided by the cancellation policy before booking.
Make Sure You’re Comparing the Same Room
When comparing hotel offers, make sure the room types and booking conditions are actually equivalent.
One offer might be for a standard room while another is for a larger room or different bed configuration.
One rate might be refundable while another is nonrefundable.
One might include breakfast or parking while another does not.
An accurate comparison should be as close to apples-to-apples as possible.
How Does Hotels Etc. Help Holiday Travelers?
Hotels Etc. has been serving members since 1996.
Hotels Etc. provides eligible members access to participating travel and lifestyle offers through a private membership environment.
Members can search available travel offers for their specific destination and dates and compare those options with other available booking channels.
Hotels Etc. does not guarantee that every hotel search will always produce the lowest price available anywhere.
The membership provides another qualified travel channel and access to participating private offers and benefits that members can evaluate as part of their travel planning.
Holiday Travel Planning Checklist
Start researching your trip early.
Compare several nearby travel dates when possible.
Compare public hotel rates.
Check eligible private member offers.
Compare equivalent room types.
Review taxes and fees.
Check cancellation and refund policies.
Compare included amenities and benefits.
Consider nearby destinations or neighborhoods.
Review the final checkout price before booking.
The Bottom Line
Holiday travel savings are about smart comparison, not trying to “beat” a rate parity law.
Public hotel rates, private member offers, loyalty programs and other qualified rates can represent different booking opportunities.
Travelers should compare the complete booking, including dates, room type, taxes, fees, cancellation terms and eligible benefits.
Hotels Etc. gives eligible members another private travel channel to include in that comparison.
Frequently Asked Questions About Holiday Travel and Hotel Rates
When should I start planning holiday travel?
Starting early generally gives travelers more inventory, destinations, room types and booking options to compare. There is no single booking date that guarantees the lowest price.
How can I save money on holiday hotel bookings?
Compare multiple travel dates, public rates, eligible private member offers, equivalent room types, taxes, fees, cancellation policies and the final checkout price before booking.
Does rate parity mean every hotel website has the same price?
No. Rate parity generally refers to certain contractual and distribution arrangements and should not be described as a universal rule requiring every hotel price to be identical everywhere.
What is a private member hotel rate?
A private member hotel rate is an offer available to eligible users through a qualified or restricted environment such as a membership or loyalty program.
What is a Closed User Group?
A Closed User Group, or CUG, is a defined group of eligible users who can access certain offers within a restricted environment.
Are private member rates always cheaper?
No. Hotel pricing and availability constantly change. Private membership provides another category of eligible offers and benefits for travelers to compare.
Why should I compare cancellation policies during holiday travel?
Holiday travel plans can be affected by weather, transportation disruptions and changing schedules. A flexible rate may sometimes provide better overall value than a lower nonrefundable offer.
How long has Hotels Etc. been in business?
Hotels Etc. was founded in 1996 and has provided private membership discounts and travel benefits for decades.
Learn More About Hotel Pricing and Private Member Rates
For our complete educational guide to hotel rate parity, public hotel rates, private member rates and Closed User Groups, visit:
Hotels Etc. is a private travel and lifestyle discount membership company founded in 1996. Eligible members can access participating travel and lifestyle offers through the private Hotels Etc. membership platform.
Looking to join a travel club to save money? Is Hotels Etc. travel club for you? With over a million online and offline discounts you are certain to save money
Looking for a Hotel discount but not having much luck? With the rate parity law being enforced throughout the industry means fewer hotel discounts are going to be available unless you get a hotel discount card.
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You should keep these things in mind while finding a cheap hotel.
Don’t forget to check the exact location of the Hotel:
Now, this is the dumbest mistake that many of us do make. So, kindly do check the exact location of the hotel. What if the hotel is surrounded by extremely busy roads etc. So, keep this in mind while finding a cheap hotel.
Don’t Skip the Review Section for Your Own Betterment:
Knowing as much as attainable regarding any given property is your best strategy for obtaining a hotel and room that you simply truly get pleasure from staying in! When checking review sites like TripAdvisor. There are many sites available on the internet that may help you out for selecting the best offer for you.
Always Ask for a Better Rate:
One of the simplest but handiest techniques for obtaining a better rate is to ask for one. I sometimes suggest an open-ended approach, something like “are there any better special rates available?”
So, keep these things in mind while finding a good and cheap hotel for yourself. You won’t regret anything for following these steps.
Travel discounts, Travel Tips 