Would you think marketing home based travel business is hard? It is not hard if your aims and objectives for your business are clear and precise. Many people own businesses but success in business comes with ‘systematic strategic planning’. Unfortunately, many people in business fail to be organized and hence, miss out on a lot in their business. The info here is to help direct you in marketing strategies for home based travel business and how you can make a success of these marketing strategies. First, in marketing your business, know your current rating in the market. Get feedback from customers as this well help you to know where you are. It will then be easy to start planning accordingly. If your current rating in the market is not too good, there is no need to be discouraged. Set the required goal for your business and be optimistic on your marketing strategies. If you are right on the track with the rating for your business, then keep going ahead and exploring more on new ideas and planning to get to the point you want to achieve. The marketing business is also about hitting the targeted audience. Keep a clear definition of your niche audiences. If you’re targeted audience is businesses then have a full description of their location, industry, revenue, level and other characteristics that are important. If the targeted audiences are consumers, you need to have full descriptions of their information such as sex, age, income level and other relevant attributes. • If you have a professionally developed website, use the website address on your company letterhead, business cards and email signatures. This is one of the best ways to market your home based travel business. • If your company has promotional items, like key chains, T-shirts, coffee mugs and so on, then the best thing to do is to have your web address printed on them. • Make sure to mention your web address in press releases and anything related to media. • Yellow pages are one of the other ways to reach your maximum target audiences. Do not forget to insert your web address in the yellow pages. There is a good chance to promote growth to your business this way. • Create attractive ads for your business that will target the required audience. Ads are very helpful and they work in most cases. These ads can be put on the websites where there is high traffic, for example, Craigslist's back pages and many other websites. In conclusion, marketing comes with implementing your strategies into action and achieving success. It is not difficult but it needs all the determination and confidence that you have.