Contrary to popular belief, finding good hotel discounts online is not as easy as it was five or ten years ago. For example, it was a simple process searching for Wyndham hotel discounts on the various booking engines up until recent times, or any major hotel chain for that matter. However, with the introduction of a new law called rate parity, such discounts are no longer available, and hence, you are best to book on the hotel website rather than through a booking engine.
Rate Parity and Wyndham discounts
We refer specifically to Wyndham discounts for no particular reason, for the following scenario applies to all hotels and the situation when searching for a hotel discount in general.
Rate Parity is a little-known law which has had enormous repercussions in the travel industry online. Simply put, the law of rate parity stipulates the same price must be advertised across every channel of distribution. While this may seem honest and straightforward, it hurts the market for consumers when it comes to finding the lowest price available. To be more specific, this law now restricts the big booking engines such as Expedia or Orbitz from offering customers reduced prices or hotel discounts.
For the purpose of transparency, feel free to check it out for yourself by opening up a new tab and searching a range of booking engines for the same hotel room. Alternatively, we can save you the energy and effort by informing you the same price on every website. Yes, unfortunately for these major travel brands, they can no longer provide the great value they once did in the past, and they leave customers with little reason not to use the hotel websites when it is advertised for the same price elsewhere.
Alternative ways to find hotel discounts
As always, there is a solution to the lack of discounts online, and it could not be more straightforward – join a travel membership club. Hugely popular back in the 1990’s, travel membership clubs may not seem commonplace, but this is mostly due to the booking engines which have dominated the tourism industry for the past decade. In fact, it is only in recent times that these travel membership clubs have started a resurgence and re-taken their place as the best way to find Wyndham discounts or any other travel discounts.
Home to more than 4 million members and a rating which exceeds even the most trusted banks in North America, Hotels Etc is the perfect example of a travel club where you can find these hotel discounts. And then there is the facility itself, for Hotels Etc also offers a state of the art search engine through which you can quickly and easily find all the best hotel discounts.