For two decades there was never really any secret in terms of how to get travel discounts online, for it was once an easy task. Simply log on to Expedia, Orbitz or any of the other most prominent booking engines and take your pick. There was really no catch to any of this process either; you got the best products and services at the best possible price every, single time. Suppliers and operators were more than happy to avail of these extra avenues for filling their vacant hotel rooms, especially at the last minute, and the process itself was so convenient it left potential guests with no good reason not to utilize their services.
How to get travel discounts online
In fact, the presence of travel discounts online continued to increase for many years, as did the actual percentage of these offers. More and more, new travel booking engines found their way into the market and this did nothing other than make it easier for customers to find the best deals.
Old ways and new beginnings
However, it has long been known that history repeats itself within every industry or market, and the online travel industry is no different. Hugely popular and common place prior to the arrival of the internet, Travel Clubs were once the main and only source of travel discounts. In return for a small membership fee, these membership clubs negotiated special rates with suppliers and offered these amazing deals back to their members in what is called a “Closed User Group”. In many ways, these were no different to a traditional booking engine from a few years ago in that they offered large discounts with no catch.
Interestingly, these travel membership clubs were overshadowed by the emergence of the online world and in particular, booking engines. But as mentioned, history does repeat itself and in light of a new law introduced to the market called “Rate parity”, these travel clubs are now re-emerging as the best and only way to find travel discounts.
Rate Parity and Travel membership clubs
Rate Parity is a new law which essentially disallows the traditional booking engines from advertising reduced prices across their channels of distribution or in simple English, they no longer offer discounts of any kind. This may sound very significant but that’s because it is and if you check any of these booking engines against each other, you will quickly find the prices are the same across the board.
Naturally this means the consumer is offered no real value from a traditional booking engine other than convenience and for this reason, Travel Membership Clubs are thriving once more. Exempt from the laws of “Rate Parity”, these membership clubs are now offering genuine travel discounts to their members which cannot be found anywhere else online.
Although maybe you need convincing and in such case, you should consider starting a free trial offer with Hotels Etc, the leading Travel Membership Club in North America. With more than 4 million members, 25 years of experience and a five star rating; Hotels Etc is now one of the best and only ways to get travel discounts online.
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